Monetization, retention and referral program

Task

• Build a sustainable monetization system for the online club that operates across jurisdictions, supports recurring payments, reduces churn, and encourages long-term engagement and organic growth.

What I did

• Implemented a recurring payment system using two payment providers — one for Russia and one for international users.
• Built a stable subscription renewal and access management logic.
• Designed and launched a referral program with automated tracking.
• Implemented a reminder and reward system for regular practice.
• Built a gamified Telegram funnel with staged (“drip”) content delivery.
• Developed an online store for educational materials based on the GetCourse blog.

Technical implementation

• Integration of two payment flows into a single subscription logic.
• Linking payment statuses to access control and scenarios in Telegram and GetCourse.
• Automation of bonuses, rewards, and referral payouts.
• Funnel and campaign management without manual intervention.

Administration & scalability

• Flexible management of pricing, promotions, and referral logic.
• Ability to add new monetization models without system redesign.
• Stability as participant numbers and transactions grow.

Result